Coping with harsh competition from rising young energy brands (Monster/ Warrior), Sting – with its new variant – decided to facilitate an engaging through-the-line activation to prove its efficacy purposefully.
Solution
Gamify and turned the city into new a playground. GenZ were invited to spot out and check in at instagrammable spots around town with the energy fueled by Sting product and brand spirit.
My role
I was responsible for the core design of project, where I design new features to improve the problems my clients want to solve and the goals they want to achieve.
Approach
Purpose stayed true to its meaning. The campaign wasn’t another frivolous game, but a cultural exploration nudge that’s worth being a long-term platform.
Process
STAGE 1
DISCOVERY
STAGE 2
DEFINE
STAGE 3
IDEATE
STAGE 4
PROTOTYPE
STAGE 5
GO LIVE
Wireframes & Designs
As the business requirement expectation and the core team was established, we began creating the structure and hierarchy of the design, as well as the best propose option for brand team.